private label, or private label, is a model of cooperation in which a product is manufactured by a specialized partner and then sold under your logo. This solution allows you to focus on your marketing strategy and branding, avoiding the costs and complexity of in-house production.

With this model, you can quickly respond to new market trends, e.g. introduce a supplement containing popular adaptogens or plant extracts, before larger companies have time to adapt their offering.

White label means a finished product that the seller marks with his own logo without interfering with the formula. On the other hand, (private-label gives you greater personalization options – you can co-create the recipe, customize the ingredients and packaging, which allows for a unique offer.

Thanks to this solution, your brand is not just a sticker on the product, but truly stands out in terms of quality and relevance to customer needs.

The process of building a dietary supplement brand should begin with a thorough market research and niche definition. Key steps:

1. Market analysis: Research trends, consumer preferences and gaps in offerings. Use industry reports and EFSA research to determine which ingredients are most in demand.
2. Choosing a production partner: Find a manufacturer offering private label services – ask for an offer, check references and the possibility of adapting the recipe to your needs.
3. Formalities: Ensure notification in GIS and preparation of label in accordance with legal requirements. Remember that correct labeling builds consumer trust.
4. Branding: Create a consistent visual identity – name, logo, packaging. Professional design can significantly affect the perception of the product.
5. Production and distribution: Once your formula is approved, begin production and then invest in a marketing campaign using social media, influencers, and e-commerce.

A well-planned launch is the key to the long-term success of a brand.

The production process is multi-stage and includes:

• Recipe development: R&D specialists create or adapt the formula, ensuring optimal proportions of ingredients, their bioavailability and compliance with standards.
• Purchase of raw materials: Each batch of ingredients is carefully controlled – purity, standardization and compliance with the declared content are checked.
• Mixing and shaping: Depending on the form (tablets, capsules, sachets, liquid), appropriate production lines are launched, operating in the GMP/HACCP system.
• Quality control: Products are laboratory tested (stability, microbiology, ingredient content) to ensure safety and batch consistency.
• Packaging and labeling: The final product is carefully packaged in packaging tailored to your brand, with a label that meets all legal requirements.

Thanks to strict quality control, the entire process ensures that the final supplement is safe, effective and consistent with the declarations – which is crucial for building consumer trust.

The entire process – from signing the contract and approving the recipe to receiving the finished product – takes on average 12–16 weeks. Production time is influenced by:

• Availability of raw materials: Import or custom components may increase lead time.
• Load on production lines: Popular producers work to scheduled schedules, which sometimes requires booking a date several weeks in advance.
• Formula Complexity: Multi-ingredient recipes require additional testing and adjustments.
• Graphic design and labeling: Creating and printing designs is an additional step that affects the final deadline.

To speed things up, it is worth opting for ready-made private label solutions, where most of the procedures are optimized.

The minimum order size depends on the manufacturer and the selected product form. As a standard, for hard capsules it is approximately 100-150 thousand pieces. However, some manufacturers offer smaller pilot series (several thousand packages), which allows for testing the market at higher unit costs.

For long-term cost optimization, it is worth planning the scale from the beginning, which will allow for obtaining more favorable unit prices for larger orders.

The investment in the first batch of a dietary supplement is usually in the range of 30-50 thousand PLN. This price includes:

• Purchasing high-quality raw materials and packaging
• Development or adaptation of the formula by the R&D department
• Graphic design and label printing
• Control tests (stability, microbiology, active substance content)

For larger orders, the unit cost decreases, which is due to the scale effect. To see sample prices, it is worth familiarizing yourself with the actual costs of producing dietary supplements.

The cost of production depends on:

• Composition: More expensive extracts and higher doses increase the price.
• Product forms: Softgel, liquids or sachets may require more advanced technology.
• Batch sizes (MOQ): Smaller series have a higher unit cost, larger ones – lower.
• Packaging: Luxurious materials and intricate design increase the cost.
• Additional tests and certifications: Expenditures on quality testing and obtaining certificates (e.g. ecological) also affect the price.

Each project is priced individually – contact the manufacturer for a detailed quote tailored to your needs.

These products must comply with EU regulations and Polish food regulations:

• Composition in accordance with regulations: Use only permitted ingredients in specified doses.
• GIS notification: Each dietary supplement must be registered in the GIS system before being introduced to the market.
• Labeling: The label must include the term "dietary supplement", full composition, recommended serving size, and warnings. No medicinal claims may be made.
• Quality systems: Production must take place under HACCP/GMP conditions, which guarantees safety and repeatability.

Meeting these requirements protects your brand from sanctions and builds consumer trust. To learn more, check out our article about introducing supplements to the market.

Yes, every new dietary supplement in Poland requires notification to the Chief Sanitary Inspectorate (GIS). The procedure involves electronically submitting a product, in which you present the composition, label, and data of the company responsible for introducing the product to the market. This is mandatory, and failure to comply with the formalities may result in sanctions.

The label must include:

• The term "dietary supplement" – to avoid confusion with medication.
• Full list of ingredients along with information about their quantities and possible allergens.
• Recommended daily dose and method of consumption.
• Warnings regarding use (e.g. do not exceed the dose, do not use in children).
• Manufacturer or distributor details and contact information.
• Net quantity and shelf life product.

Remember that the label cannot suggest medicinal properties – use only approved health claims.

A good manufacturer should meet the following standards:

• HACCP: Hazard analysis and critical point control system.
• GMP: Good Manufacturing Practice, guaranteeing repeatability and quality.
• ISO 22000 and/ or ISO 9001: Food quality and safety management systems.
• Additional certificates, e.g. organic, Halal, Kosher – depending on the target group.

These certificates confirm that the production facility operates in accordance with international standards, which is crucial for building trust among consumers.

When choosing a manufacturer, it is worth paying attention to:

• Experience and reputation: Check how long the company has been operating and what references and projects it has completed.
• Quality certificates: Make sure the facility meets GMP, HACCP and possibly ISO 22000 standards.
• Flexibility and R&D support: Can the manufacturer adapt the recipe and offer support in developing a unique composition?
• Transparency of costs and conditions: Get a detailed quote and read the terms of the contract.
• Opinions of other customers: References from companies that have already worked with a given manufacturer can be a valuable source of information.

Choosing the right manufacturing partner is the foundation of success – it is worth taking the time to talk and audit the plant before making a final decision.

You can use multiple channels for sales:

• Online shop: Full control over presentation and margin; perfect for building your brand online.
• Marketplace platforms: Allegro, Amazon or eBay provide immediate access to a large customer base, but they involve commissions.
• Stationary stores: Pharmacies, drugstores, herbal shops – they build prestige, but require negotiation of terms of cooperation.
• Distributors and wholesalers: They enable rapid distribution to many markets, although the wholesale price is lower.
• Subscription model: Regular delivery of supplements to loyal customers is a growing trend.

The choice of channels depends on your strategy and target group – often the best results are achieved by combining online sales with a stationary presence.

Effective promotion is based on:

• Content Marketing: Create expert articles, guides, videos and social media posts – education builds trust.
• Collaboration with influencers: Choose people who have authentic contact with your target group.
• Advertising campaigns: Use Google Ads and Facebook Ads, targeting specific audiences, while remembering to comply with regulations (without promising therapeutic effects).
• Loyalty programs: Offer discounts, free shipping or bonuses for regular customers.
• PR and industry events: Participating in trade fairs and conferences builds brand authority.

It is important that communication is reliable and expert, based on facts and research – this allows you to build long-term relationships with customers.

Currently, the following trends dominate:

• Personalization: Selection of supplements based on research results, genetic tests and individual surveys.
• Microbiome and probiotics: Products that support gut health and immunity are becoming more and more desirable.
• Clean label: Consumers choose products with a short list of ingredients, without artificial additives and preservatives.
• Adaptogens: Popular herbs such as ashwagandha, reishi, and maca help the body cope with stress.
• Holistic approach to health: Supplements combined with advice on diet, exercise and regeneration create a comprehensive wellness system.

Following these trends and responding to them through innovative formulas and eco-friendly packaging allows you to build a modern, responsive brand. Check it out our trend analysisto find out the details.

Yes, but profitability depends on precise execution of all stages. The supplement market is growing dynamically (8-9% per year), and margins are attractive, especially in direct sales and e-commerce. However, success requires:

• High-quality product, confirmed by certificates and quality controls.
• Effective marketing that will make your offer stand out from the competition.
• Taking care of all legal aspects – from GIS notification to correct labeling.

With a well-planned market entry and consistent brand building, the production of dietary supplements can bring solid profits.

You don't have to have your own recipe - many manufacturers offer a catalog of ready-made formulas that you can implement under your brand. If you want absolute uniqueness, you can commission the development of an individual recipe. Such a service usually involves the R&D team and allows you to obtain a product that you will not find anywhere else. In the private label model, manufacturers often also help with design, formal and logistic issues, which significantly facilitates the start even for novice entrepreneurs.