A sleek and modern pharmacy showcasing antiviral medications and health supplements, reflecting market changes caused by the pandemic. The interior is clean and refined, with a minimalist design in white, navy blue and lime green. The shelves are carefully arranged, highlighting advanced healthcare and a sense of security in a visually appealing way.

How the pandemic changed the dietary supplements market

During the COVID-19 pandemic, there has been a significant increase in the consumption of dietary supplements in Poland. Forecasts indicate that the value of this market may reach PLN 6,5 billion by the end of the year, which is more than a double increase compared to the previous year. Mainly, consumers decide to purchase supplements that strengthen immunity and vitamin D.

The COVID-19 pandemic has had an unexpected impact on many aspects of our lives, including the way we take care of our health. Among the many observed changes, interest in dietary supplements has significantly increased. Whether it is due to the search for natural ways to strengthen immunity or greater awareness of the importance of vitamins and minerals, Europeans are increasingly willing to take supplements.

Popularity of supplements in Europe Research conducted by Ipsos shows a clear trend: almost every European has reached for a drink at some point in their life. dietary supplements. What's more, most of them have used them in the last year. Vitamins D and C and magnesium predominate, and enjoy the greatest trust among consumers.

Trust in experts In the age of the Internet and access to infinite sources of information, the credibility of recommendations is particularly important. Europeans most trust the advice of healthcare professionals when it comes to supplementation, which highlights the role of experts in educating people about a healthy lifestyle.

Main sources of information about dietary supplements New research sheds light on where Europeans look for information about dietary supplements. The latest data shows that 40% of respondents indicated doctors and dietitians as their main source of knowledge. Pharmacists (31%) and internet searches (25%) are also considered valuable sources of information, while family and friends (21%) and product labels (10%) are considered less important.

The most frequently chosen dietary supplements Analysis of preferences among dietary supplements showed that vitamin D (46%) and vitamin C (36%) dominate the choices of Europeans in the last 12 months. Magnesium is also popular (29%), and multi-vitamin and mineral supplements (19%) are equally common. This shows that supplements supporting immunity and health have a significant role in people's daily diets.

Summation The increased interest in dietary supplements in Europe is one of the positive effects of the pandemic. Conscious use of supplementation, based on solid knowledge and recommendations of experts, can be a valuable element of everyday health care.

For those who want to delve deeper into the topic, I recommend reading the full report Ipsos on their website.

We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookie settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
cookie name Active

Who we are

suggested text: We are IOC sp. z o. o. Our website address is: https://producentsuplementow.pl.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://producentsuplementow.pl/polityka-prywatnosci/🇧🇷 After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in exactly the same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content, including tracking your interaction with the embedded content.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we keep your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can view, edit or delete their personal information at any time (except they can not change their username). Website administrators can also view and edit that information.

What rights do you have over your data

If you have an account on this site, or have left comments, you may request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You may also request that we erase any personal data we hold about you. This does not include any data we are required to keep for administrative, legal, or security purposes.

Where is your data sent

Visitor comments may be checked through an automated spam detection service.
Save settings
Cookie settings
Scroll to Top