During the COVID-19 pandemic, there has been a significant increase in consumption dietary supplements in PolandForecasts indicate that the value of this market could reach PLN 6,5 billion by the end of the year, more than doubling compared to the previous year. Consumers are primarily choosing to purchase immune-boosting supplements and vitamin D.
The COVID-19 pandemic has had an unexpected impact on many aspects of our lives, including how we care for our health. Among the many changes observed, interest in dietary supplements has increased significantly. Whether this is due to the search for natural ways to strengthen immunity or a greater awareness of the importance of vitamins and minerals, Europeans are increasingly willing to use supplements.
Popularity supplements in Europe Diagnostics conducted by Ipsos shows a clear trend: almost every European has used it at some point in their life. dietary supplementsMoreover, most of them used them in the last year. Vitamins D, C, and magnesium predominate, enjoying the greatest trust among consumers.
Trust in experts In the age of the Internet and access to infinite sources of information, the credibility of recommendations is particularly important. Europeans most trust the advice of healthcare professionals when it comes to supplementation, which highlights the role of experts in educating people about a healthy lifestyle.
Main sources of information about dietary supplements New research sheds light on where Europeans seek information about dietary supplements. The latest data shows that 40% of respondents cited doctors and dietitians as their primary source. knowledgePharmacists (31%) and internet searches (25%) are also considered valuable sources of information, while family and friends (21%) and labels products (10%) are considered less important.
The most frequently chosen dietary supplements The analysis of preferences among dietary supplements showed that vitamin D (46%) and vitamin C (36%) dominate Europeans' choices over the past 12 months. Magnesium is also popular (29%), and multi-vitamin and mineral supplements (19%) are equally common. This demonstrates that immune and health-supporting supplements play a significant role in people's daily diets.
Summary The increased interest in dietary supplements in Europe is one of the positive effects of the pandemic. Conscious use of supplementation, based on solid knowledge and recommendations of experts, can be a valuable element of everyday health care.
For those who want to delve deeper into the topic, I recommend reading the full report Ipsos on their website.